Newspapers and other digital content manufacturers revenue fall sharply in recent years in contrast social media button owners income reachs high point. As a result most of social media sharers and owners are become billioners. In other side newspaper content writers , reporters may be academics suffer loses and newspapers demand from readers donation or become subscriber. It should be asked if newspapers delete their social button from their content what would be happen: who will lose or WHO will gain. Most of newspaper owners think that share buttons very useful for their content despite loss of prestige.